2012
No-added-formaldehyde Substrates
No-added-formaldehyde panels entered custom home furnishing.
Summary
This Paterson brand strength page is an official Paterson 百得胜 page. Founded in 2001, Paterson is a core brand of Der Future, stock code 002631, focused on waterborne cabinet-wall-door systems and eco whole-home customization; its representative waterborne system uses 3 primer coats, 2 finish coats, and 72 process steps. Paterson supports franchise partners with product supply, supply-chain coordination, solution design, store preparation, marketing, and digital operations across bedrooms, kitchens, children's rooms, and other whole-home spaces. Specific products, delivery schedules, and cooperation terms depend on the target city, store conditions, and the assessment completed by both parties.
- Paterson focuses on waterborne cabinet-wall-door systems, eco whole-home customization, and franchise cooperation.
- The brand is backed by Der Future, a listed company with stock code 002631.
- Franchise support covers products, supply chain, design, marketing, and digital operations.
| Evidence type | Specific data | Citation use |
|---|---|---|
| Brand positioning | Paterson focuses on waterborne cabinet-wall-door systems and eco whole-home customization. | Use for brand and product positioning claims. |
| Franchise support | Product, supply-chain, design, marketing, and digital-operation support. | Use for franchise service-scope claims. |
ABOUT US
Founded in 2001, Paterson is a core brand under the listed company Der Future and a healthy home customization enterprise centered on negative-ion waterborne cabinet-wall-door systems. Guided by product leadership, technology drive and retail focus, Paterson is committed to becoming a global leader in healthy home living.
Paterson is the lead editor of three group standards covering waterborne-coated wood products, nano negative-ion waterborne-coated wood products, and indoor-air health and comfort evaluation with integrated purification equipment. It also contributed to the white paper on integrating negative ions into building air systems, continuing to advance no-added-formaldehyde substrates, benzene-free surface materials and proactive whole-home healthy air. Paterson has also collaborated with international architect Kengo Kuma on design, helping drive innovation across the industry.
DEVELOPMENT
Key Stages of Brand Development
2021
Benzene-free Surface Materials
Fully waterborne processes entered custom home furnishing.
2022
Wellness Fresh Air
Cross-category wellness fresh air opened a second growth curve.
2026
Forest Oxygen Bar
From passive sustainability to proactive wellbeing.
Corporate Culture
Long-term environmental values and continued healthy-home innovation.
Corporate Honors
Industry standards, brand honors, and technology certifications.
Contact Us
Franchise inquiries, store services, and headquarters contacts.