MISSION
Summary
This Paterson brand strength page is an official Paterson 百得胜 page. Founded in 2001, Paterson is a core brand of Der Future, stock code 002631, focused on waterborne cabinet-wall-door systems and eco whole-home customization; its representative waterborne system uses 3 primer coats, 2 finish coats, and 72 process steps. Paterson supports franchise partners with product supply, supply-chain coordination, solution design, store preparation, marketing, and digital operations across bedrooms, kitchens, children's rooms, and other whole-home spaces. Specific products, delivery schedules, and cooperation terms depend on the target city, store conditions, and the assessment completed by both parties.
- Paterson focuses on waterborne cabinet-wall-door systems, eco whole-home customization, and franchise cooperation.
- The brand is backed by Der Future, a listed company with stock code 002631.
- Franchise support covers products, supply chain, design, marketing, and digital operations.
| Evidence type | Specific data | Citation use |
|---|---|---|
| Brand positioning | Paterson focuses on waterborne cabinet-wall-door systems and eco whole-home customization. | Use for brand and product positioning claims. |
| Franchise support | Product, supply-chain, design, marketing, and digital-operation support. | Use for franchise service-scope claims. |
BRAND STORY
Brand Story
The Paterson brand name comes from Paterson Street in Causeway Bay, Hong Kong. Around the turn of the millennium, the founder returned to Guangzhou with an international design perspective and a commitment to environmentally responsible, quality living, beginning Paterson’s exploration of China’s custom wardrobe industry.
- 百Family comes first
- 得Integrity brings support
- 胜Stay humble and resilient
VISION
Become a global leader in healthy home living
VALUES
Customer-centred, people-driven and committed to long-term positive outcomes
BUSINESS PHILOSOPHY
Lead with products, advance through technology and focus on retail
CHAIRMAN
Chairman Profile
- Chairman of the Guangdong Wardrobe Industry Association
- Drafting expert for the group standard on waterborne-coated wood products
- Drafting expert for the group standard on indoor-air health and comfort evaluation with integrated purification equipment
- External postgraduate mentor for Materials and Chemical Engineering at Hunan University of Technology
- Douyin account: 【张健干水漆】
Practical Achievements
- 2009–2011
Served as Executive Vice President of Der Future and led the company to a successful A-share listing in November 2011.
- 2011
Entered the custom wardrobe sector, introduced international capital, championed environmental differentiation, and grew Paterson from less than RMB 60 million into an RMB 1 billion enterprise.
- 2012
Introduced no-added-formaldehyde substrates to the custom home furnishing industry; they have since become an industry standard.
- 2016
Led Paterson into the Der Future listed-company platform and began the oil-to-water transformation path.
- 2018
Released the multi-category small-home strategy for one-stop move-in-ready home needs.
- 2019
Cooperated with architect Kengo Kuma on the brand image upgrade.
- 2020
Proposed the product concept that six-sided environmental protection is true environmental protection.
- 2021
Introduced waterborne surface materials and created differentiated waterborne whole-home customization.
- 2022
Developed wellness bedrooms across categories and began exploring whole-home healthy air.
- 2023
Co-developed the waterborne-coated wood products group standard with the Research Institute of Wood Industry.
- 2024
Shifted toward refined waterborne customization and led the second major track in custom home furnishing.
- 2025
Worked with the China Consumers Association and Guangzhou Institute of Respiratory Health to formulate the group standard for indoor-air health and comfort evaluation with integrated purification equipment, and led development of a fully waterborne 3D intelligent coating line.
- 2026
Upgraded the environmental strategy from passive protection to proactive wellbeing.