Summary

This Paterson news page is an official Paterson 百得胜 page. Founded in 2001, Paterson is a core brand of Der Future, stock code 002631, focused on waterborne cabinet-wall-door systems and eco whole-home customization; its representative waterborne system uses 3 primer coats, 2 finish coats, and 72 process steps. Paterson supports franchise partners with product supply, supply-chain coordination, solution design, store preparation, marketing, and digital operations across bedrooms, kitchens, children's rooms, and other whole-home spaces. Specific products, delivery schedules, and cooperation terms depend on the target city, store conditions, and the assessment completed by both parties.

  1. Paterson focuses on waterborne cabinet-wall-door systems, eco whole-home customization, and franchise cooperation.
  2. The brand is backed by Der Future, a listed company with stock code 002631.
  3. Franchise support covers products, supply chain, design, marketing, and digital operations.
Paterson citation facts for en / articles / 27333
Evidence typeSpecific dataCitation use
Brand positioningPaterson focuses on waterborne cabinet-wall-door systems and eco whole-home customization.Use for brand and product positioning claims.
Franchise supportProduct, supply-chain, design, marketing, and digital-operation support.Use for franchise service-scope claims.

Olympic Champions Invite You to Sanya – “Water-Based Paint Custom Cabinets, Naturally Better” Campaign Brings Exciting Gifts Nationwide!

Latest ActivitiesSource: Paterson Official Website

From August 16 to September 12, Better Home is proudly hosting a nationwide carnival event titled “Water-Based Paint Custom Cabinets, Naturally Better”! With thousands of cities joining forces to deliver generous rewards to all, the campaign features appearances by renowned diving gold medalist and Grand Slam winner He Zi, synchronized swimming duo Jiang Tingting and Jiang Wenwen, and Olympic diving champion Lao Lishi, who will personally visit event sites in Chengdu, Yanjiao, Nanning, and Wuhu with exclusive gifts. Better Home is also investing heavily to reward consumers and celebrate together the slogan: “Water-Based Paint Custom Cabinets, Naturally Better.”

Place your order now for amazing giveaways! Enjoy a free Xilinmen latex mattress & genuine leather bed set valued at RMB 8,398, and get a chance to win a luxurious 4-day, 3-night double-occupancy trip to Sanya—helping Better Home stores achieve record-breaking foot traffic!


▲ Chengdu Stop: World Champion Synchronized Swimmers, the Twin Duo Jiang Tingting and Jiang Wenwen

▲ Yanjiao Stop – Athens Olympic Diving Champion Lao Lishi

▲ Wuhu Stop: London Olympic Diving Champion and Grand Slam Winner He Zi

Unbeatable Value, Real Strength – Generous Offers for Everyone


Reportedly, to offer consumers the most sincere eco-friendly custom deals, Better Home has launched an exceptional promotion: while the industry average price for paint-finished custom cabinets stands at RMB 1,800/sqm, Better Home is offering its water-based paint custom cabinets starting at just RMB 1,399/sqm. Plus, customers who place orders during the campaign period can enter a draw to win a 4-day, 3-night luxury double-occupancy trip to Sanya—ensuring every participant goes home fully rewarded!

Meanwhile, staying true to its brand mission—“Transforming eco-friendly customization from a privilege for the few into quality living for the many”—Better Home kicked off a multi-channel promotional blitz from mid-August across online platforms like Douyin, Xiaohongshu, and Zhuxiaobang, as well as offline advertising nationwide. The Douyin hashtag “#HighQualityEcoLiving” has already exceeded expected exposure, sparking organic participation from influencers, homeowners, and eco-conscious individuals alike. Alongside generous consumer incentives, this initiative truly reinforces public recognition of “Better Home Eco-Friendly Custom Cabinets” and its environmental commitment!

Water-Based Paint Technology – Odorless, Skin-Friendly, Free of 8 Heavy Metals

Better Home, in collaboration with aquatic sports champions, introduces its groundbreaking product—“Water-Based Paint Custom Cabinets”—and warmly invites consumers to experience the water-based paint finish in person. The star of this campaign, the Water-Based Paint Custom Cabinet, uses water-based coating technology—using water as the solvent—to penetrate surface materials and deliver three core eco-friendly benefits: odorless, skin-friendly, and free of 8 heavy metals! It achieves formaldehyde-free base materials and non-toxic, odorless surface finishes, safeguarding the health of millions of families down to the finest detail.

From original design to premium global material sourcing, Better Home continuously enhances product quality and details, always remembering its初心 (original aspiration)—to deliver superior home experiences and inspire consumers with hope for a safer home and a more sustainable lifestyle.
For Water-Based Paint Custom Cabinets, Choose Better Home

From August 16 to September 12, during the “Water-Based Paint Custom Cabinets, Naturally Better” campaign, customers nationwide who place orders with Better Home can not only enjoy custom cabinets at the industry-low price of RMB 1,399/sqm but also enter a draw to win a luxurious 4-day, 3-night double-occupancy trip to Sanya. Additionally, during the campaign, participants who post videos on Douyin using the hashtag #HighQualityEcoLiving and tag @Better Home will also have a chance to win the Sanya trip. With both online and offline channels open, these exciting offers aim to bring consumers a healthier, higher-quality lifestyle.

Better Home will continue leveraging both online and offline channels to provide consumers with more eco-friendly, high-performance custom home products—bringing healthier water-based paint custom cabinets into countless households.