Innovating the Path, Expanding Channels, Striving Forward丨Badesen's 2021 Autumn/Winter New Product Launch and Mid-Year Core Dealer Summit Concludes Successfully

In July 2021, under the theme “Forging Innovation, Expanding Channels, Striving Forward,” Paterson's 2021 Autumn/Winter New Product Launch and Mid-Year Core Dealer Summit was grandly held across five cities: Lu’an (Anhui), Kunshan (Jiangsu), Guangzhou (Guangdong), Wenjiang (Sichuan), and Taiyuan (Shanxi). The event focused on Paterson Home’s 2021 water-based paint solid wood custom cabinet strategy, with headquarters and dealers aligning closely to embark on a new journey of eco-friendly differentiation!

Attending leaders and guests included: Zhang Jian, Chairman of Paterson Home; Yang Dong, Executive President of Paterson Home; Yang Zhangang, Deputy General Manager of Marketing; Yang Lin, Director of Sales Management; Yang Senjie, Director of Product R&D; Shen Huiguang, Director of Cabinet & Whole-House Solutions; and dealer partners from across the country. Five major regions, five summit events—Paterson’s entire family gathered to jointly plan for success.

Five Major Regions, One Grand Gathering

Due to special circumstances, this year’s annual meeting adopted an innovative regional format, held respectively in Kunshan (East China), Lu’an (Central China), Guangzhou (South China), Wenjiang (Southwest/Northwest), and Taiyuan (Northeast/North China). Dealer partners from each region actively participated, jointly witnessing Paterson’s upgraded eco-friendly strategy for water-based paint solid wood custom cabinets.

Innovating Paths, Expanding Channels, Striving Forward

In 2021, Paterson upgraded its products to full 6-sided eco-friendliness—cabinet doors, four sides of the cabinet body, and the back panel—all made with formaldehyde-free added boards. In March, Paterson completed the conversion of its solid wood production line from oil-based to water-based coatings, innovatively launching custom water-based painted solid wood cabinets. At this mid-year summit, Mr. Zhang Jian, Chairman of Paterson Home, delivered an in-depth presentation and explanation to Paterson’s nationwide dealers regarding the strategic direction of water-based painted solid wood custom cabinets.

△ Chairman of Paterson Home, Zhang Jian △

After clearly defining the advantages and differentiation of the water-based painted solid wood custom cabinet strategy, how will the Paterson team efficiently advance it? Yang Dong, Executive President of Paterson Home, delivered a keynote speech titled “Adapting in Adversity” to Paterson’s dealer partners—unifying minds and ensuring comprehensive implementation.

△ Executive President of Paterson Home, Yang Dong △

In the future, expanding new channels will be one of the key priorities for Paterson’s marketing department. While maintaining traditional channels effectively, how can new channels be expanded efficiently? How will Paterson headquarters empower its frontline dealers in channel development? Yang Zhan’gang, Deputy General Manager of Marketing at Paterson; Yang Lin, Director of Sales Management; and Shen Huiguang, Director of Integrated Kitchen Cabinets and Whole-home Renovation, delivered thematic presentations on “Community Showroom Operations,” “Channel Support Policies,” and “Empowerment for Whole-home Renovation Channels,” respectively.

△ Paterson Home Deputy General Manager of Marketing Yang Zhangang△

△Baidesheng Sales Management Department Director Yang Lin△

△Baidesheng Integrated Kitchen Cabinet and Full Decoration Department Director Shen Huiguang△

2021 Autumn/Winter New Collection – Vibrant Colors Launched

Badesen Home Product R&D Director Yang Senjie presents “2021 Badesen Autumn/Winter New Collection” interpretation. This new product series includes 4 major new products and 6 luxurious color combinations, featuring a full water-based coating process that is “odorless, skin-friendly, and free of 8 heavy metals,” once again setting new trends in fashion and eco-friendliness within the industry.

△ Badesen Product R&D Director Yang Senjie△

The Badesen 2021 Autumn/Winter New Collection was co-created by Badesen’s design team and the China Color Association. Inspired by artistic and design elements from diverse fashion fields, it boldly blends American and modern design philosophies to offer users more stylish, comfortable, and eco-friendly custom home products.

Award Ceremony – Well Deserved Recognition

At the conclusion of the event, Badesen headquarters leadership presented honor trophies to dealers who achieved outstanding performance in the first half of 2021. Their exceptional results over the past six months demonstrated their deep understanding of and alignment with headquarters’ strategic vision. With these dealers as role models, it is believed that all national dealer partners will take swift action after the event and secure even more orders during the upcoming golden sales season..

Stay True to Environmental Commitment, Embark on a New Journey

For 20 years, our environmental初心 has remained fresh and unwavering. Badesen stays true to its environmental commitment, continuously deepening its focus on eco-friendly custom cabinetry. From formaldehyde-free substrates to non-toxic surface materials, we pioneered breakthroughs—every effort is for the sake of sustainability. Moving forward, Badesen will earnestly implement the 'Two Mountains' theory, champion its water-based paint solid wood custom cabinet strategy, and relentlessly pursue its mission: 'Transform eco-conscious customization from a privilege for the few into quality living for the many!'