Guangzhou Building Expo | Baidesheng Waterborne Paint Solid Wood Custom Cabinets Unveil a New Eco-Friendly Blueprint of 'Non-Toxic and Odorless Surface Materials' – Successfully Concluded
July 23, the four-day annual home furnishing industry event—2021 Canton Fair—successfully concluded. Paterson Home Furnishings wrapped up its participation in this year’s exhibition with great success. The natural booth design, fashionable and trendy product designs, core eco-friendly technology featuring non-toxic and odorless surface materials, and new water-based paint solid wood products were all brilliantly showcased here.
Eye-Catching Design
The innovative magnetic levitation villa-style booth design stood out with its modern, distinctive architectural aesthetic—simple, cohesive, unified, and carefully proportioned between people and structures. The booth reinforced Paterson’s eco-friendly brand DNA by incorporating visual color elements and integrating greenery to convey an environmental concept, creating a harmonious coexistence among cabinets, people, nature, and home. This unique presentation made the booth truly eye-catching within the exhibition hall.
Impressive New Products
Modern American· Illinois, Water-Based Paint Kids’ Room · Andersen, New Chinese Style · Tianjing, Italian Style · Roman—four new water-based paint solid wood product lines were unveiled. Their striking designs attracted numerous visitors who came to admire and show their support. Professional, thoughtful reception and thorough product explanations earned warm smiles and heartfelt praise from many attendees.
Eco-Friendly Core Materials in a Competitive Market
Paterson firmly believes“Products are strategy—only focus leads to competitive advantage.”Paterson focuses on eco-friendly custom cabinets and continues to advance along this core path, always fulfilling its corporate mission:“Transforming eco-friendly customization from a niche offering into quality living for the majority.” Since introducing formaldehyde-free panels to the custom cabinet industry in 2012, Paterson has led six major industry-wide eco-upgrades over the following eight years.Bythe second half of 2020, leading brands across the industry had all launched formaldehyde-free panels, making formaldehyde-free substrates an industry standard.The formaldehyde-free market has now become highly competitive (a red ocean).
The Blue Ocean of Surface Material Eco-Friendliness
In response to intensifying eco-competition within the industry, in 2021, Paterson upgraded its entire product line to “6-sided eco-friendliness,” using formaldehyde-free panels on all six surfaces: cabinet doors, four sides of the cabinet body, and the back panel. In March 2021, Paterson completed the conversion of its solid wood production line from oil-based to water-based coatingsand innovatively launched water-based painted solid wood custom cabinets, which debuted at the Guangzhou Building Materials Expo. Featuring a full water-based process with three base coats and two topcoats—using water-based solvents throughout—the finish differs from conventional oil-based base + water-based topcoat methods on the market. It offers three key advantages: odorless, skin-friendly, and free of eight heavy metals. This eco-performance surpasses finishes like baked paint, oil paint, powder coating, laminates, and PET films, eliminating the plastic feel and smell typical of other surface materials, thereby pioneering a new eco-blue ocean of “formaldehyde-free substrates and non-toxic, odorless surface finishes.”
Enthusiastic Reception
4Major new water-based paint solid wood products sparked fresh trends, drawing huge crowds at the exhibition. Visitors poured in continuously, creating an unprecedented scene—highlighting the unique appeal of water-based paint solid wood custom cabinets and the differentiated eco-friendly surface materials behind their success. The booth became a crowd favorite and shone as this year’s standout eco-star at the China International Building Decoration Fair.
Franchise Fever
Dominating the Spotlight
Paterson’s new water-based paint solid wood products, innovative processes, cutting-edge technologies, and eco-friendly trends have drawn significant attention from industry media. Major outlets including Toutiao, Pan Home Circle, Tencent Home, Sina Home, China Wardrobe Network, Dacai Research, and Bojun Media gathered at Paterson’s booth, competing to interview the brand and delivering comprehensive, multi-angle coverage on Paterson’s eco-friendly surface material strategy and the exhibition’s remarkable success.
“Quality” Craftsmanship
On July 21, at the China International Building Decoration Fair (Guangzhou) co-hosted with Sina Home, the “2020–2021 China Home Industry Fine Products Yearbook” launch event and award ceremony honored 100 selected premium products. Paterson’s Water-Based Paint Solid Wood “Twelve Hours · Chou Hour · Moonlight White” series stood out among rigorous evaluations by 100 renowned designers and 20 professional editors, successfully earning inclusion in the yearbook.
Facing a decade-long window of opportunity in eco-friendly surface materials, Paterson remains committed to deepening its focus on environmental sustainability and putting customer service at the core, innovating more stylish, high-quality, and eco-friendly home products to fulfill people's aspirations for a better life.