Formaldehyde-Free Core, Non-Toxic and Odorless Surface | Baidesheng Water-Based Paint Solid Wood Custom Cabinet Strategy Launch Event Successfully Concluded!
On July 18, Paterson held its strategy launch event for water-based paint solid wood custom cabinets—centered on the core concept of “formaldehyde-free core and non-toxic, odorless surface”—at its Guangzhou marketing headquarters.
Mr. Zhang Jian, Chairman of Paterson Home; Mr. Liu Shuxiong, Chairman of Paterson Wardrobe Division; Mr. Yang Dong, Executive President of Paterson Home; Mr. Zeng Yong, Secretary-General of Guangdong Custom Home Association; and prominent media representatives from Panjiajuquan, Guiren Xiangzhu, Jiaju Bang, Zhonghua Yiguiwang, and others attended the event.
Prior to the official start of the launch event, guests witnessed the unveiling ceremony of the Eco-Art Pavilion.
The design concept of the entire Eco Art Gallery originates from internationally renowned architect Kengo Kuma’s philosophy of harmonious coexistence between people and nature, aiming to bring natural, eco-friendly, fashionable, and human-centered custom home products into countless households.
After the tour, guests gathered together for an engaging thematic discussion on the water-based paint solid wood custom cabinet strategy.
Liu Shuxiong, Chairman of Paterson Home Wardrobes, stated in his speech: “In today's era of constantly emerging new materials and technologies, strengthening innovation, staying ahead of others, and creating market differentiation are key to breaking through the current industry's hyper-competitive landscape. Paterson actively explores new pathways for eco-upgrades in furniture products driven by consumption upgrades, enabling more families to access safer and greener products featuring ‘formaldehyde-free core materials + non-toxic, odorless surface materials.’”
▶ Liu Shuxiong, Chairman of Paterson Home Wardrobes ◀
Zeng Yong, Secretary-General of the Guangdong Custom Home Furnishing Association, remarked:“Water-based coatings are eco-friendly but relatively costly, resulting in limited adoption across the custom home furnishing industry. Paterson has invested significant R&D efforts and resources to meet the needs of consumers at all levels, building comprehensive product systems and striving to enhance cost-effectiveness—truly demonstrating a persistent, craftsman-like enterprise spirit.”
In his keynote speech on the strategic initiative of water-based paint solid wood custom cabinets, Zhang Jian, Chairman of Paterson Home, mentioned: “After learning that consumers often encounter unpleasant plastic-like odors during home renovation, Paterson began exploring how to further optimize and upgrade our environmental performance, ultimately deciding to make non-toxic and odorless surface materials a core focus for the next 5 to 10 years.” He also announced that Shuimu Nianhua has been appointed as Paterson’s Brand Ambassador and Official Endorser of Water-Based Paint Solid Wood Custom Cabinets.
▶ Paterson Brand Ambassador and Official Endorser of Water-Based Paint Solid Wood Custom Cabinets – Shuimu Nianhua ◀
The much-anticipated launch ceremony, witnessed by numerous distinguished guests, officially unveiled Paterson’s strategic initiative for water-based paint solid wood custom cabinets, demonstrating the company’s firm commitment and robust capabilities in environmental sustainability.
Ye Lingju, Chief Editor of Sina Home (South China), Yang Dong, Executive President of Paterson Home, Zhou Zhong, Founder of Pan Home Circle, Lu Xiao, Founder of Jiaju Bang, Han Feng, Founder of Guiren Xiangzhu Marketing, and Dai Hui, Marketing General Manager of China Wardrobe Network participated in the Surface Material Environmental Sustainability Forum, jointly discussing the future development trends and industry impact of water-based paint solid wood custom cabinets. Industry leaders fully affirmed Paterson’s implementation of the “Two Mountains” theory and its achievements in advancing from formaldehyde-free base materials to non-toxic and odorless surface materials, stating that the launch of water-based paint solid wood custom cabinets will further drive an eco-upgrade wave across the custom home furnishing industry.
▶ Yang Dong, Executive President of Paterson Home ◀
Practicing the Two Mountains Theory,Implementing Environmental Policies
While vigorously promoting the “Two Mountains” concept that “lucid waters and lush mountains are invaluable assets,” the state has enacted the strictest environmental protection law in history. Baidesheng has actively responded to the national call for ecological civilization by upgrading its environmental standards and innovatively launching water-based paint solid wood custom cabinets that are odorless, skin-friendly, and free of eight heavy metals. Baidesheng’s water-based paint solid wood smart manufacturing facility has also been recognized by Conghua District government as a Model Environmental Protection Unit and an Environmental Production Demonstration Base.
A Way Out of Industry Homogenization
Baidesheng introduced formaldehyde-free additives into the custom home furnishing industry, gaining an early advantage in the formaldehyde-free competition. However, amid intense industry homogenization, only by creating unique brand competitiveness can a company sustain long-term success.
Baidesheng’s commitment to environmental protection, forward-looking vision on board material trends, and robust manufacturing capabilities have enabled it to upgrade its environmental standards once again, leading a new wave of eco-friendly innovation in the industry.
Seizing the Blue Ocean Opportunity in Surface Materials
Paterson's innovative launch of water-based paint solid wood custom cabinets represents a highly significant exploration.
If formaldehyde-free addition solved the environmental issue of panels, then water-based paint solid wood custom cabinets achieve environmental friendliness for the entire cabinet. Paterson’s ability to seize the blue ocean opportunity in surface materials and pioneer a new track with water-based paint solid wood custom cabinets stems from its solid expertise built over more than a decade of deep commitment to eco-friendly practices and its unwavering dedication to environmental responsibility.
Opportunities always favor those who are prepared. From introducing formaldehyde-free addition into the custom home industry to innovatively launching water-based paint solid wood custom cabinets, Paterson has consistently remained at the forefront of exploring new technologies and materials, striving to deliver healthier and more comfortable living environments to more families.