Micro Trends | Baidesheng Water-based Paint Whole-home Customization Strategy Launch Event Successfully Concluded!
On January 16, Paterson held its grand “Small Trends” themed Waterborne Paint Whole-Home Customization Strategy Launch Event at the Yuexiu International Conference Center in Guangzhou.
Wang Meimei, Supervisor of Paterson Home’s Board of Directors; Liu Shuxiong, Chairman of Paterson Home Wardrobe; Zhang Jian, Chairman of Paterson Home; Yang Dong, Executive President of Paterson Home; and Zeng Yong, Secretary-General of Guangdong Custom Home Association, along with partner suppliers including Robam Appliances, ZhanChen Coatings, Sleemon Group, King Koil Mattress, and PANPAN Technology, as well as media representatives from Nanfang Daily, Guangzhou Daily, Information Times, NetEase Home, Sina Home, Youju, Panjiaju Circle, Jiaju Bang, and Guiren Xiangzhu, attended this launch event.
The successful implementation of the waterborne paint whole-home customization strategy relies heavily on backend manufacturing integration and empowerment. In his speech, Mr. Liu Shuxiong, Chairman of Paterson Home Wardrobe, stated: “From raw material supply chain integration and competitive advantage building to backend digitalized manufacturing systems, production, warehousing, and logistics, Paterson can efficiently meet front-end market demands and support aggressive frontline marketing efforts..”
▶ Liu Shuxiong, Chairman of Paterson Home Wardrobes ◀
Mr. Zhang Jian, Chairman of Paterson Home, delivered an insightful keynote on the company’s water-based paint whole-home customization strategy: “In the whole-home customization industry, minor trends are neither worth following nor necessary to follow. What matters is staying attuned to them and activating our well-prepared capabilities at the right moment..”
▶ Zhang Jian, Chairman of Paterson Home ◀
Mr. Yang Dong, Executive President of Paterson Home, stated at the launch event of the water-based paint whole-home customization packages: “The domestic consumer base has undergone significant changes. A new consumer market comprising nearly 300 million people is rapidly emerging, with the middle-class population continuously growing. Paterson closely follows this consumption upgrade and the new demands of the era by launching two major whole-home customization packages to help consumers overcome the pain points of home renovation—making it easy to create a beautiful home that’s both worry-free and cost-effective, offering great service, high aesthetics, and excellent design..””
▶ Mr. Yang Dong, Executive President of Paterson Home ◀
The much-anticipated launch ceremony commenced amidst numerous distinguished guests, officially unveiling Paterson's water-based paint whole-home customization strategy. This demonstrates Paterson’s unwavering commitment to environmental responsibility, continuous innovation in eco-friendly differentiation, and confidence in pioneering a new era of water-based paint whole-home customization.
“Waterborne Paint Whole-Home Customization Summit Forum” was moderated by Meng Hui, Deputy Secretary-General of Guangdong Custom Home Association, and joined by industry veterans including Yang Dong, Executive President of Paterson Home; Zeng Yong, Secretary-General of Guangdong Custom Home Association; Ma Hua, Chief Engineer of Waterborne Coatings R&D at Zhan Chen Paints; Xu Weida, Vice President of Marketing at Robam Appliances; Yu Pengxin, Deputy General Manager of Business Center at Sleemon Group; and Zhou Zhong, Founder of Pan Home Circle, who collectively interpreted the concept of waterborne paint whole-home customization.
The guests expressed strong affirmation toward Paterson’s waterborne paint whole-home customization approach, noting that Paterson consistently delivers differentiated solutions to the industry. Paterson not only possesses a differentiated strategic advantage in waterborne paint whole-home customization but also has a mature capability for delivering comprehensive whole-home packages, further empowered by its high-quality product lines and robust supply chain. We have every reason to believe that Paterson can find its own certainty amidst uncertainty.
“Eco-friendly health and complete delivery” have always been two major pain points for consumers during home renovation. As an early advocate of eco-friendly practices in the custom furniture industry, Paterson introduced its whole-home concept—the “Small Home” strategy—in January 2017. In the following years, building on its core strength in eco-friendly custom cabinets, Paterson innovatively expanded into integrated spatial customization solutions encompassing wardrobes, kitchen cabinets, ready-made furniture, and home accessories. After years of development, Paterson has established strong capabilities in multi-category integration and service delivery.
From small-scale home furnishings to today's “water-based paint whole-home customization,” Paterson has continuously iterated and optimized for eco-friendliness, refined and comprehensively enhanced its product categories, and demonstrated superior quality and more efficient delivery.From2021—the inaugural year of digital water-based paint whole-home customization—to2022—the foundational year for digital water-based paint whole-home customization—Paterson’s water-based paint strategy has advanced steadily and been rapidly implemented.
Paterson’s “water-based paint whole-home customization” strategy aligns with consumer trends and industry development directions. Built upon Paterson’s eco-friendly DNA and leveraging its established core competitive advantages in environmental differentiation and channel operational capabilities, it better fulfills consumers’ demands for “effort-saving, time-saving, and cost-saving” solutions and “integrated design with one-stop shopping.” It also enhances store traffic generation and improves personnel efficiency and space productivity at retail outlets, thereby creating stronger market competitiveness.
Survival depends on strengths; growth depends on trends.“Water-based paint” is Paterson’s differentiated advantage;“Wardrobes” are Paterson’s core competency,“Whole-home customization” is an emerging industry trend.Paterson’s whole-home customization integrates multiple categories—including wardrobes, kitchen cabinets, wall panels, and interior doors—into a unified water-based paint cabinet-wall-door system, seamlessly blending with furniture and home goods to meet the integrated design and furnishing needs of most households across all living spaces.
Paterson’s water-based paint whole-home customization leverages3 base coats,2 topcoats, and72 pure water-based paint processes, containing no8the environmental benefits of avoiding heavy metal hazards, and its industry-leading water-based paint smart manufacturing facility, enabling full-series, multi-material customizable water-based paint products, delivering homes with high eco-friendliness, superior aesthetics, and exceptional value for money.
Simplify life, amplify individuality. At the launch event, BetterShine simultaneously introduced two whole-home customization packages: the “Light Color Select Series” priced at RMB 28,800 and the “Water-Based Paint Luxury Trend Series” priced at RMB 38,800. These offerings integrate water-based custom cabinetry, walls, and doors with ready-made furniture to deliver comprehensive whole-home solutions—effectively addressing consumers’ two major pain points in home renovation: “eco-health safety” and “complete, hassle-free delivery”—making it easy for consumers to effortlessly create a beautiful home.
For 21 years, Paterson has been dedicated to customizing healthy homes for people—from introducing formaldehyde-free additives into the custom home furnishing industry to becoming an environmental pioneer in surface materials; from innovatively launching water-based paint solid wood custom cabinets, upgrading to water-based paint custom cabinets, to offering whole-home customization with water-based paint. Paterson continues to iterate and move forward relentlessly, all to “transform eco-friendly customization from a privilege of the few into a quality lifestyle for the many.” In the future, Paterson will remain steadfast in its environmental commitment, lead the way in whole-home customization with water-based paint, and deliver even better results to consumers!