How to Choose Eco-Friendly Furniture – Paterson Water-Based Paint Whole-Home Customization Is Worth Owning
Recently, the “2021 China Internet Home Furnishing and Decoration Development White Paper” was released. Survey data shows that 82% of users prioritize whether home building materials are eco-friendly, healthy, and safe; when choosing furniture, 77% of users place the highest importance on health and comfort. As consumer preferences evolve, demand for eco-friendly and healthy products continues to rise, leading many green home furnishing brands to stand out. Among them, Paterson, known for its water-based paint whole-home customization, has earned dual recognition from both the industry and consumers. Why do more and more people mention Paterson’s water-based paint whole-home customization when discussing how to choose eco-friendly furniture? Let’s explore what makes this brand unique based on insights from multiple sources:
3 Base Coats + 2 Top Coats, 72-Step Pure Water-Based Paint Process,Protecting Consumer Health
With 21 years of expertise in eco-friendly custom home furnishings and three years of dedicated R&D in water-based paint technology, Paterson has consistently led the industry in “high environmental standards.” From formaldehyde-free substrates to eco-friendly surface materials, Paterson safeguards home health through genuine eco-innovation. Last year, the brand launched its water-based paint whole-home customization solution featuring a 3-base-coat + 2-top-coat, 72-step pure water-based paint process—free from the eight major heavy metals—to meet consumers’ growing demand for ultra-high health and quality standards. Paterson is now the only brand in the industry with true water-based whole-home customization capabilities, attracting significant market attention.
Currently, Paterson operates four major production bases across China—Guangzhou, Suzhou, Chengdu, and Tianjin—including industry-leading water-based smart manufacturing facilities. These new factories are equipped with advanced environmental systems exceeding national standards, such as integrated wood dust collection rooms, woodworking dust extractors, sanding dust extraction units, paint booth dust collectors, and VOC treatment equipment. This infrastructure enables Paterson to convert its solid wood production lines from oil-based to water-based processes, supporting multi-material (solid wood, European-imported panels, MDF) interchangeable customization. The brand has also developed a two-component full water-based coating process to meet diverse consumer needs.
Additionally, Paterson actively pursues digital transformation and comprehensive information system integration. Centered around orders, the company has built an end-to-end service ecosystem including front-end store management systems, mid-platform order management systems, and back-end production, material sourcing, and equipment support systems. This fully connected green supply chain—from material selection, packaging, logistics, to after-sales service—delivers eco-friendly, customized home products to consumers.
Paterson Water-Based Paint Whole-Home Customization Helps Consumers Easily Create Beautiful Homes
Beyond superior eco-quality, Paterson has earned the trust of countless Chinese households through its comprehensive product range, premium configurations, stylish designs, and cost-effective move-in solutions.
Since 2017, Paterson has expanded beyond eco-custom cabinets with its “Small Home” model, adding upholstered furniture and other categories. Building on its cabinet customization foundation, the brand has gradually rolled out multi-category, multi-space whole-home customization solutions—including wardrobes, kitchen cabinets, and ready-made furniture. Through continuous refinement in design, supply chain, IT systems, channels, and delivery capabilities, Paterson has established a mature whole-home offering featuring high-design, affordable water-based paint products across its Series 3, 5, and 7 portfolios, meeting most families’ integrated whole-home design and furnishing needs.
At the start of 2022, Paterson launched several new spring water-based paint collections, including the unforgettable oriental aesthetic Chunxiao Nature series, the nature-inspired Baikal Nature series, and the imaginative Victoria P series—offering rich choices for consumers. Notably, Paterson’s new Charleston series for water-based whole-home customization drew widespread attention at the Chengdu Custom Home Exhibition. Blending free-spirited American style with sophisticated pine gray and elegant golden autumn white oak accents, the series features classic American door profiles, unique back panels, formaldehyde-free composite solid wood, and tempered vertical-grain glass with aluminum frames—creating an artful, gallery-like atmosphere. Enhanced by water-based paint technology, it delivers elevated health performance, earning rave reviews from exhibition visitors.
Industry insiders comparing Paterson’s packages with those of other brands note that Paterson better aligns with mainstream demands in terms of quantity, options, and pricing—truly fulfilling its promise to save consumers money, time, and stress. Combined with its wide range of customizable categories, it closely matches modern home needs.
▲Paterson Light Aesthetics Safe Selection Series
It is reported that Paterson recently introduced two whole-home customization promotional packages: the Light Aesthetics Safe Selection Series and the Water-Based Trend Luxury Series. Combining integrated water-based custom cabinets, walls, doors, and ready-made furniture, these packages offer complete whole-home solutions that address two major pain points in home renovation—eco-health and full delivery—making it easy for consumers to realize their dream of a beautiful, healthy home. Homeowners with customization needs are encouraged to visit their nearest Paterson store for consultation—this is a rare opportunity not to be missed!
▲Paterson Water-Based Trend Luxury Series