Healthy Home | Bestar New Air Door Global Launch, Embarking on a Whole-house Healthy Air Exploration Journey in the Customization Industry
On May 25, the Healthy Home | Paterson Fresh Air Door Global Launch Event was grandly held at BiQuan Sky Hot Spring Hotel in Conghua, Guangzhou.
Liu Shuxiong, Co-founder of Paterson Home; Zhang Jian, Chairman of Paterson Home; Yang Dong, Executive President of Paterson Home; He Haiting, General Manager of Paterson Kitchen Cabinets; Long Jun, General Manager of Rong Zixing; Dr. Zhong Yaowu, Chief Health Management Expert of Cheng Xi Technology; Zeng Yong, Secretary-General of Guangdong Customized Home Association; and media friends from Sina Home, NetEase Home, Daxian Marketing, Dingfenghui, Jiajubang, Guiren Xiangzhu, and others attended the launch event.
In his speech, Zeng Yong, Secretary-General of the Guangdong Customized Home Association, stated: “Nowadays, indoor air quality in many homes is severely polluted. For 21 years, Paterson has consistently upheld environmental protection standards and continuously innovated and iterated. In 2012, Paterson introduced formaldehyde-free substrate materials into the customization industry—now an industry standard; in 2020, Paterson brought water-based paint finishes into the customization industry. Paterson…”
important;">Always daring to be the first in the industry to take the bold step, today, Paterson's new air door made its global debut—a great leap from innovation to groundbreaking initiative,showcasing Paterson’s brand charm of steadfast commitment to environmental protection and courageous innovation, as well as its differentiated business development philosophy.”
▶ Zeng Yong, Secretary-General of Guangdong Custom Home Furnishing Association ◀
Mr. Zhang Jian, Chairman of Paterson Home, delivered an insightful speech on the Healthy Home strategy: “After 2020, in the post-pandemic era, people have placed health as their top priority—an irreversible industry mega-trend. Paterson has upgraded from eco-friendly, healthy whole-home customization to the Healthy Home strategy, building upon its over 20 years of environmental DNA and addressing three core pain points: ‘the conflict between airborne virus pollution and people’s demand for healthy indoor air; the contradiction between prolonged time spent at home and indoor air pollution; and the drawbacks of traditional ducted and ductless fresh air systems—space consumption, high cost, and poor aesthetics.’ By innovatively integrating a fresh air system into bedroom doors, Paterson pioneers the custom home industry’s exploration of whole-home healthy air solutions, launching its patented fresh air door featuring unique advantages such as oxygen-enriched ventilation, pathogen defense, and proprietary technology, safeguarding healthy indoor air for households.”
▶ Zhang Jian, Chairman of Paterson Home ◀
Mr. Zhong Yaowu, Chief Expert and Health Management PhD of Chengxi Technology, stated in his keynote speech: “This cross-industry strategic collaboration between Paterson and Chengxi Technology focuses on consumers’ demand for healthy living environments, leveraging the scientific research capabilities of the Hong Kong University of Science and Technology. By integrating HEPA high-efficiency filtration technology and Germagic patented antimicrobial technology, we have jointly developed an integrated whole-house healthy air solution and are globally launching Paterson’s new Fresh Air Door for the first time. This newly launched Fresh Air Door has undergone 38 rounds of prototyping and refinement and features two patents along with cutting-edge technologies. It not only protects against smog and dust mites and purifies formaldehyde but also defends against pathogens! For households with pregnant women, children, or elderly members, it is an essential guardian of bedroom air quality.”
▶ Mr. Zhong Yaowu, Chief Expert and Health Management PhD of Chengxi Technology ◀
Mr. Yang Dong, Executive President of Paterson Home, said during his strategic presentation on Healthy Living: “Guided by our mission to customize eco-friendly and healthy homes for people, Paterson is unveiling its Fresh Air Door globally, marking the beginning of proactive home environmental health—our ‘Healthy Living’ initiative. The Paterson Fresh Air Door is a groundbreaking product and will become a crucial component of Paterson’s growth flywheel, representing another upgrade in our differentiated business strategy. We aim to continuously deepen our expertise and research in the Healthy Living space to fully empower our frontline operations.”
▶ Mr. Yang Dong, Executive President of Paterson Home ◀
At the launch event, under the joint witness of all attendees, Paterson and Chengxi Technology held a strategic cooperation signing ceremony—Paterson and Chengxi Technology have joined forces to co-create a healthier home.
The much-anticipated launch ceremony commenced under the witness of numerous distinguished guests, marking the global debut of Paterson’s Fresh Air Door.
From eco-friendly and health-focused whole-home customization to creating a truly healthy home, BetterSheng has once again taken a groundbreaking step forward through innovation and perseverance. We believe BetterSheng’s pursuit of innovation will not stop here—it is committed to driving industry-wide innovation and continuous advancement! Guided by its mission “to customize an eco-friendly and healthy home for everyone,” BetterSheng will keep pushing itself forward, striving to ensure every Chinese household enjoys whole-home healthy air!