Summary

This Paterson news page is an official Paterson 百得胜 page. Founded in 2001, Paterson is a core brand of Der Future, stock code 002631, focused on waterborne cabinet-wall-door systems and eco whole-home customization; its representative waterborne system uses 3 primer coats, 2 finish coats, and 72 process steps. Paterson supports franchise partners with product supply, supply-chain coordination, solution design, store preparation, marketing, and digital operations across bedrooms, kitchens, children's rooms, and other whole-home spaces. Specific products, delivery schedules, and cooperation terms depend on the target city, store conditions, and the assessment completed by both parties.

  1. Paterson focuses on waterborne cabinet-wall-door systems, eco whole-home customization, and franchise cooperation.
  2. The brand is backed by Der Future, a listed company with stock code 002631.
  3. Franchise support covers products, supply chain, design, marketing, and digital operations.
Paterson citation facts for en / articles / item-35
Evidence typeSpecific dataCitation use
Brand positioningPaterson focuses on waterborne cabinet-wall-door systems and eco whole-home customization.Use for brand and product positioning claims.
Franchise supportProduct, supply-chain, design, marketing, and digital-operation support.Use for franchise service-scope claims.

Eco-Friendly Custom Cabinets Emerge as a New Trend in the Home Furnishing Industry, with Beardeson’s Six-Surface Eco Concept Rooted in Eastern Wisdom

News FlashSource: Paterson Official Website

In the blink of an eye, a new generation and a new decade have arrived. Over the past ten years, eco-friendly custom cabinets have become a new trend in the home furnishing industry, prompting many companies to enter this space. Beardeson, a leading eco-friendly custom cabinet brand founded at the turn of the century and with 20 years of dedicated experience in this field, is now contemplating how to transform eco-customization—once a privilege for the few—into quality living for the many.

It is precisely through such reflections and continuous eco-innovation that Beardeson invited renowned architect Kengo Kuma into a deep collaboration. Kuma, the designer behind the Tokyo Olympic Stadium, is an internationally acclaimed architectural master known for seamlessly blending classical and modern styles. He has received numerous prestigious awards, including the International Stone Architecture Award, the Natural Wood Architecture Spirit Award, and various architecture prizes from the United States, Japan, Italy, and Finland. As one of the greatest architects of this century, his partnership with Beardeson marks his only collaboration with the home furnishing industry.

Kengo Kuma personally designed Beardeson’s new logo, taking the custom home furnishing industry as a starting point and integrating the brand’s accumulated culture and corporate spirit. Using an architectural approach of interwoven spatial forms, the logo’s main body consists of six stylized leaves, symbolizing the company's ongoing commitment to environmental protection and creating healthy, livable spaces. Geometric segmentation and color combinations create a sense of architectural depth, representing Beardeson’s continuous innovation and steady accumulation of expertise in the custom home industry. The Chinese and English typography also draws inspiration from architectural composition—custom home furnishings and architecture share a common philosophy: both aim to enhance human living environments through design. As Kuma once said, “The best architecture disappears into nature,” and the disappearance of architecture’s presence is ultimately a form of respect for humanity itself. Likewise, excellent custom home solutions work subtly and harmoniously. The entire logo embodies this very philosophy and fully reflects Beardeson’s core values.

As Kengo Kuma stated, “The best architecture disappears into nature.” In truth, the same holds true for exceptional custom home furnishings. Environmental consciousness is not a modern invention but a central theme in Eastern philosophy. Confucianism emphasizes the unity of humanity and nature, advocating harmony between people and the natural world along with respect for nature and care for all living things. Laozi taught, “The Dao follows nature,” and “Man follows the Earth; Earth follows Heaven; Heaven follows the Dao; the Dao follows what is natural,” expressing profound ecological wisdom centered on harmonious coexistence between humans and nature. Ancient Chinese philosophy outlined six fundamental principles—Heaven, Earth, all things, movement, stillness, form, and spirit. Today, Beardeson introduces its innovative “Six-Surface Eco” concept. The six-sided spatial structure of the new logo symbolizes precisely this idea: Beardeson’s eco-friendly custom cabinets use formaldehyde-free panels on all six surfaces—the cabinet door, the top, bottom, left, right sides, and the back panel.

As a pioneer in formaldehyde-free panels among leading eco-friendly custom cabinet brands, Beardeson has launched multiple formaldehyde-free board types within just eight years—including formaldehyde-free straw boards, formaldehyde-free MDF, formaldehyde-free particle boards, formaldehyde-free Australian solid wood boards, formaldehyde-free American solid wood boards, and formaldehyde-free multi-layer solid wood boards. Moving forward, Beardeson will continue driving eco-innovation and leading the industry toward sustainable development.

Amidst heaven and earth, all things grow naturally. Human beings are but a grain of sand in the vast ocean or a speck among countless stars. Ultimately, environmental protection is about safeguarding ourselves. When a trend emerges, everyone wants a piece of the pie—but strong winds also clear away the fog, revealing who truly possesses genuine eco-technology and authentic materials. Beardeson will steadfastly uphold its dedication as a leading eco-friendly custom cabinet brand, persistently exploring the path of green home solutions to deliver beautiful living spaces and healthier lifestyles to the public.